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Magazines

Research World (June 2001)

The Asian economic crisis is over, some say, or is the worst yet to come? The storm is still raging but market research in the Asian Pacific is doing fine.The industry is able to recover faster than other industries and even in the less developed...

Catalogue: Research World 2001
Author: ESOMAR B.V.
June 1, 2001

Magazines

Research World (April 2001)

European market research companies are well regarded by the investment community, following the successful flotations of several of the largest including GfK, IPSOS and TNS, but it will become increasingly difficult for smaller companies to follow...

Catalogue: Research World 2001
Author: ESOMAR B.V.
April 1, 2001

Magazines

Research World (March 2001)

Market research turnover in Latin America totalled US$639 million in 1999 and is set to grow. Here follows an overview of the main factors affecting the industry.

Catalogue: Research World 2001
Author: ESOMAR B.V.
March 1, 2001

Magazines

Research World (January 2001)

The market research business continues to display healthy growth rates, worldwide. After a short period of crisis, business in Asia Pacific in on the increase, as seen at the recent ESOMAR regional conference, held in Bangkok. It is expected that the...

Catalogue: Research World 2001
Author: ESOMAR B.V.
January 1, 2001

Magazines

Research World (July/August 2000)

Latin American economies sprang to life in the '90s, as witnessed by an unprecedented growth in consumption. John Price, from InfoAmericas, looks at what ended this spectacular gold rush and sheds some light at how to mine the rich marketing...

Catalogue: Research World 2000
Author: ESOMAR B.V.
August 1, 2000

Magazines

Research World (June 2000)

The growth in international research fuelled by globalisation, multi-trading, and ICT is well-documented. Levitt's classic thesis on globalisation and market homogenisation has been tempered by increased concern with diversities and cultural...

Catalogue: Research World 2000
Author: ESOMAR B.V.
June 1, 2000

Magazines

Research World (May 2000)

Advertising Age, a prominent weekly advertising magazine in the US, in its 27 March issue, ran a full-page employment ad headlined 'Join the Research Revolution. Be part of Greenfield Online's Explosive Business Growth'. The ad listed and described...

Catalogue: Research World 2000
Author: ESOMAR B.V.
May 1, 2000

Research papers

The expanding universe of market research

Market research is a relatively small part of the professional and business services sector. Commercially available revenues in 1998 were roughly $1bn (£7bn) worldwide, representing only about 0.1% of overall sales value. However, its economic and...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Philip D. Barnard
September 1, 1999

Research papers

The changing context for research

The first point is that the industry has continued, impressively, its worldwide growth. The most recent published estimate, by ESOMAR for the year 1997, puts the current value of research by market research institutes at 10.4 billion EURO, equivalent...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Colin McDonald, Phyllis Vangelder
September 1, 1998